MAKING

STRATEGY

STICK

FROM THE INSIDE OUT.

Most leaders don’t need more theory.

They need Clarity. Capability. And a system that works under pressure.

That’s why Mecro exists, to help operational leaders stop reacting to change and start leading it. We work inside your organisation, alongside your team, embedding strategic maturity that cuts through complexity and sticks long after we’re gone.

Where MECRO Comes From

MECRO (meh-kro): From within. In the middle.

We live in the space between macro-level chaos and micro-level noise — helping leaders get traction where it counts.

Early in his career MECRO founder, Brendon Baker, realised he had an unusual talent for discovering clarity amidst complexity. While others got stuck in frameworks and jargon, he could cut straight to the signal: what mattered, why it mattered, and what to do next.

That clarity became his superpower and the foundation of MECRO.

MECRO sharpens clarity without dulling the edge of reality. Not by oversimplifying but by showing the bigger picture, naming the real blockers and building a system that works.

Why Mecro?

We’re not a big consulting firm. We don’t outsource to junior analysts and we’re not here to run leadership retreats or leave you with a 400-slide deck.

We’re here to work with the people and systems that make real change happen.

Here’s what makes us different:

✔ We embed, not just advise

✔ We work with what’s real — not just what’s on the whiteboard

✔ We make complex systems clear so your team can move faster

✔ We leave behind strategic capability, not dependency

Why We Exist

We’ve seen great strategy die in the noise.

Firefighting. Misalignment. Friction.

When strategy stays on the slide deck and never hits the floor, progress stalls and good people burn out.

Our work is designed to change that dynamic.

By unblocking the systems that slow leaders down, we make strategic work part of how your team operates every day.

It’s not theory. It’s embedded change.

We call it Inside Strategy.

Meet the Team

  • Founder of MECRO | Strategic Advisor | Top Leadership Author

    Known for his ability to cut through complexity fast, Brendon has spent his career helping leadership teams get out of reactivity and into strategic motion.

    He’s worked across sectors ranging from aged care to infrastructure and including all levels of government, often in high-stakes, high-friction environments where internal alignment is tough and strategic work struggles to stick.

    He’s also the author of Valuable Change, Creating High Value PMOs, and the upcoming Inside Strategist and is recognised globally as a thought leader in strategic maturity, change leadership and internal influence.

Top 12 change leader to watch in 2024

Led over $11B in transformation projects

Author of 2 top-selling books, with 2 more on the way

Still obsessed with his whiteboard marker

  • Lead Manager

    Andrea manages our lead marketing efforts and is our go to friendly client liaison. With an extensive history in sales across various industries, she brings a wealth of experience to the role.

    Fun Fact: A few years ago Andrea took on the task of homeschooling her two children and a new puppy, and she survived to tell the tale!

  • Social Media

    Hyrum manages Mecro Group's social media, he ensures we are connecting with interesting people and sharing eye-catching and relevant content that adds value to your business.

    Fun Fact: Hyrum has a passion for boxing and you can find him participating in local competitions.

  • Marketing

    Clare assists the team with all marketing projects, she also handles distribution for all our book sales.

    Fun Fact: Claire is an aspiring novelist and spends every spare moment working on her book on her family’s beautiful flower farm.

  • IN STRATEGIC CHANGE GUIDED

  • ANNUAL EFFICIENCY HOURS SAVED

  • STRATEGIC CHANGE LEADERS FORGED

  • FLUFFY STRATEGIES PRODUCED

Trusted by Australia’s most complex organisations

“Together we created something that steps away from the traditional. This was only possible through Brendon's strategic insights and root-cause thinking.”

Pia Hansen, General Manager,

Project Services, DT Infrastructure

Sharpen Your Strategy Mindset

Brendon’s thinking has shaped how leaders across Australia approach strategy, change, and internal traction.

Explore his best-selling books and practical tools designed to help you lead more effectively.

GET THE

INSIDE STRATEGY NEWSLETTER

Join MECRO founder Brendon Baker for “INSIDE STRATEGY”, a Substack delivering raw, practical reflections from inside high-stakes transformation projects.

BOOK YOUR

STRATEGIC JUMPSTART

Let’s make strategy inevitable.
We don’t do complexity for the sake of it. We help you create cut through, shift the system, and lead with clarity, starting now.